After moving on to Angry Birds merchandise and physical games Rovio Entertainment is now ready to take the next big step. The franchise has announced that the coming weekend will see the premier of Angry Birds Toons, an animated series based on the two warring factions, the birds and the pigs.
On March 16th the 52 episode long animated series will air for the first time around the globe through TV broadcast. But what is more interesting is that march 17 will see the birds and pigs come alive in the series in a dedicated channel that will be accessible through all Angry Birds apps – on smartphones and tablets. In addition to TV broadcast and in app channel, the series will also be available through certain video-on-demand service providers, Samsung and other Smart TVs and connected devices such as Roku boxes.
“We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail.” said Mikael Hed, CEO of Rovio. “We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand. With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow. Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.”
“We want to combine the feel of cartoon classics with modern twists on an unprecedented scale. Our team has been working tremendously hard to once again delight our fans with a new way to experience these loveable characters,” said Nick Dorra, Head of Animation at Rovio.
Those looking forward to watching Angry Birds Toons in their game apps will need to update the app to the latest version, after which it will be possible to launch the channel from the app home screen.
Following are the countries where Angry Birds Toons air on March 16:
“FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children’s Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil.”