HBO Max Launching in May 2021 with an Aggressive Pricing

There has been much talk about the arrival of HBO Max over the past few months since the service was first announced. WarnerMedia gave away more information today, particularly with regards to pricing and availability. The company has confirmed that the service will debut in May 2020.

What’s surprising, however, is the pricing of $14.99 per month, which is the same as HBO Now. Speaking of which, HBO Max will be offered for free to around 10 million AT&T customers who are also subscribed to HBO services. There’s still some time left for the official availability of HBO Max, but the company mentioned that this service will have more content than HBO Now, including from providers like CNN, TNT, TBS, The CW, TCM, Adult Swim as well as several original shows targetting the younger audiences.

This service will also include the freshly announced “House of the Dragon”, a Game of Thrones prequel series which will remain exclusive to HBO. It’s pretty clear that HBO Max is gearing up to be one of the biggest streaming names going around, and this could be bad news for Apple TV+ as well as Disney+ which debuts next month. While Apple TV+ is the cheapest of the lot at $4.99 per month, Disney+ is also quite affordable at $6.99 per month.

It will be interesting to see if customers will pitch in the additional $8 per month for the promise of new original programming as well as blockbusters that are currently running in the theaters like “Joker”. Apple TV+ and Disney+ offer a 7-day free trial to new customers, which is enough time to get a hang of the platforms. It hasn’t been confirmed if HBO Max will have a free trial at launch.

Via: TechCrunch