How to Enable Personalized Ads on iPhone 14

This post will walk you through configuring the iOS 16 settings to make your iPhone show ads that are based on your likings or personal interests. Here’s a quick guide to enable personalized ads on the Apple iPhone 14 series.

Estimate Cost : 0

Time Needed : 3 minutes

Most of the ads that are shown on a smartphone are based on the user’s interest and demographics. If you’re into sports for example, the apps rendered to your device are likewise sports-related. Rendering of apps is mainly based on the unique ads identifier assigned to every device. 

If for some reason the apps you see on your new iPhone are not of your interest, enabling personalized ads will help. Just follow these outlined steps to access and manage this feature on your iPhone 14 device.

  1. To begin, tap the Settings icon from the Home screen or App Library of your iPhone.

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    Doing so will take you to the iOS settings app menu with all inbuilt settings and features.

  2. In the Settings menu, scroll to find Privacy and Security then tap on it to continue.

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    On the next screen, you will see all features and options attributed to the iPhone’s privacy and security settings.

  3. Scroll all the way down to the bottom section then tap Apple Advertising.

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    Another menu opens with more details about Apple Advertising services including the option to View Ad Targeting Information.

  4. Beneath the option to View Ad Targeting Information is the Personalized Ads toggle. To enable the feature, tap to turn the Personalized Ads switch ON.

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    When the switch turns green, it means that the feature is already activated. With this setting, your iPhone should already start getting relevant ads.

  5. You can always turn this feature OFF whenever you don’t find the need to view personalized ads and choose to get random ads on your iOS device.

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    Just repeat the same steps to head back to your iPhone’s Advertising menu then toggle the Personalized Ads switch OFF.

  • Settings
  • Apple iPhone 14

Turning this feature off won’t stop Apple from delivering ads to your iPhone but the ads you’ll get are no longer relevant to you.

Your iPhone will then start receiving targeted ads based on your previous searches and online activities. 

Unlike other ad targeting tools, the Apple-delivered advertising platform is not designed to track users but rather made to protect every user’s privacy. Unlike other tracking services like third-party cookies, the Apple delivered ads are not designed to follow you across apps and websites by other companies. This is how Apple respects privacy among all iPhone users.

New iPhones are also designed to let you take full control over how Apple utilizes your information.

Just keep your device software up to date to ensure updated privacy and security features are likewise implemented in all iOS apps and system services.

And that’s how you enable personalized ads on the Apple iPhone 14 series.

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