Apple Prioritizing Production of iPhone 11 over 11 Pro Models

According to a new report by analyst Jun Zhang of Rosenblatt Securities, Apple is looking to capitalize on the growing sales of the iPhone 11 and decrease the production of the 11 Pro models as sales have been somewhat underwhelming.

It is reported that the top-tier iPhone 11 Pro flagships managed to do poorly in comparison to the iPhone XS and XS Max from last year with sales reportedly down by 15%. Taking this into account, it is said that Apple will increase shipments of the iPhone 11 by 1.6 million units. On the other hand, iPhone 11 Pro production will apparently be reduced by 2 million units.

By the end of the year, it is estimated that Apple will sell around 70 million units of the iPhone. It is now clear that a large percentage of that share will be attributed to iPhone 11 sales and not the more expensive models. It is further predicted that Apple’s sales will be relatively low in the first two quarters of 2020, but will pick up by the middle of the year thanks to the expected arrival of the iPhone SE 2.

One of the biggest reasons for the popularity of the iPhone 11 is the pricing model. Much like the iPhone XR from last year, this variant keeps the internal hardware top tier while compromising in areas like display and camera. This doesn’t seem to bother the customers much and rightly so given that the price difference between the iPhone 11 and the 11 Pro Max models is quite significant.

Which model of the iPhone 11 do you prefer and why? Be sure to let us know in the comments below.

Via: Apple Insider