According to data posted by eMarketer, Apple Pay has officially surpassed Starbucks to become the most popular mobile payments service in the U.S. This comes as no surprise given the bundle of benefits Apple provides to its customers. With all of Apple’s hardware extensively supporting Apple Pay (iPhone and Apple Watch, in particular), this payments service makes a lot of sense compared to other offerings like Samsung Pay, which is limited to Samsung’s Android flagships.
The figures posted by the research firm suggest that Apple Pay will touch 30.3 million users in the U.S. by the end of 2019. Starbucks will reportedly trail at 25.2 million users, while the likes of Google Pay and Samsung Pay will settle for the third and fourth spots with an estimated 12.1 million and 10.8 million users in 2023 respectively.
Although Apple Pay arrived slightly later than most of its competition, the fact that it has managed to quickly become the most popular mobile payments service in the U.S. tells a lot. This is despite Apple Pay being limited to just a few countries of the globe. In comparison, Samsung Pay is available more widely around the world, although the lack of active users is something that currently troubles the company.
It will be interesting to see if Apple Pay will be able to continue this growth going into 2020. With the smartphone wars heating up, the company can be reassured that it has an advantage going into 2020, especially with these figures.
Do you use Apple Pay? What do you make of the service?