As of now, the Apple Watch is only available for purchase from a dedicated Apple Store if you register online with a waiting time of nearly 3-4 weeks for some users. But it seems like the company is ready to do away with that requirement as demand and supply of the Apple Watch is streamlined.
The Cupertino manufacturer initially had a system in place which required customers to register online before walking into a store to get their Apple Watch. This was a bit of an inconvenience to walk-in customers who didn’t register, but this new move will change that.
In a video sent to Apple’s employees, Senior Vice President of Retail and Online Sales, Angela Ahrendts is believed to have said the following – “This is our moment to shine, this will be a launch unlike any we’ve ever had before. This is what you were born to do, this is why you are at Apple.”
She also had some words of inspiration for the employees, saying that the company needs to “make sure that it has the best customer experience and that this launch is faster, smarter, and better than Apple has ever done before.”
The Apple Watch is available in a standard model as well as Sport and Edition variants. Pricing of the wearable ranges from $349 up to $17,000 for the most expensive model (Watch Edition).