Back in August, South Korean manufacturer LG Electronics revealed the existence of a mid-ranger LG L Bello. On Monday, September 29th, the company officially launches the new phone in India and at first glance it is crystal clear it sports the same form factor with the company’s flagship, LG G3.
LG L Bello comes with a 5-inch display and dual-SIM support, although it has a variant that supports one SIM only. For a price of Rs. 18,500 (or around US$300) it is almost certain the phone will become a sensation in the country considering it packs more than average specs and features.
Now, let’s try to look into its key specifications a little closer…
Design & Display
As cited earlier, L Bello resembles LG G3 and enjoys dimensions of 138.1 x 70.6 x 10.7 mm, which means it is a bit shorter, narrower and thicker than the flagship (146.3 x 74.6 x 8.9 mm), and because of that it is lighter at 137 grams.
The phone also has narrow bezels giving its 5-inch IPS LCD display emphasis. The downside is that it only has 480 x 854 pixels resolution and considering the size of the screen, the picture will not be as sharp and vivid as that of the G3. Consequently, it also has around 196 ppi density–considerably low compared to other mid-range devices in its category.
Memory & Storage
As expected of mid-range devices, LG L Bello only has 8GB internal storage and considering it runs on Android 4.4.2 KitKat out of the box, owners will only have around 5GB of available storage. But that wouldn’t be a problem because it has a microSD card slot that supports up to 32GB of external storage.
While devices with 1GB RAM can run KitKat just fine, their performance will be bottlenecked and that, for sure, will be the case for L Bello. Users with average knowledge when it comes to performance of their devices may not be able to notice this but advanced owners will. But considering the company’s target market, I don’t see this as a problem at all.
Camera & Data
While it is understandable that mid-range devices often don’t sport impressive camera sensors, there are already devices in its category that comes with 13MP camera. So, its 8MP snapper is inferior when placed head-to-head with other mid-rangers. It also has a few features including autofocus, an LED flash, geo-tagging, panorama and touch focus, although it can record HD videos at 30fps. Its secondary camera sports a 1MP sensor, which is just right for video conferencing but will surely snap poor selfies.
It is yet to be determined if the phone supports NFC or not but it has already been confirmed it has the Bluetooth 4.0 and WiFi 802.11 b/g/n with Wi-Fi Direct and hotspot capabilities. For file transfers, the phone can only offer the speed of USB 2.0.
If other mid-range devices took advantage of Qualcomm Snapdragon 410, LG L Bello is stuck with Snapdragon 400 with quad-core CPU clocked at 1.3GHz coupled with Adreno 305 GPU. Performance-wise, the phone can surely offer more than an average user needs but that’s all there is to it–you can’t expect it to offer better gaming experience.
The good thing is, at least, the phone runs Android 4.4.2 KitKat out of the box. Owner can enjoy all good things KK offer. If other mid-range devices pose to receive Android L update, it looks like the highest version of Android L Bello may receive is 4.4.4.
This is another good thing the phone offers; it has a Li-Ion battery with 2540mAh, which is considerably huge for a mid-range phone. With this power source, you are looking up to 2 days of average use before required to plug the charger in.
LG L Bello has decent specs and probably just what average users need and that would tell us that the company didn’t want this phone to compete with other devices in its category. But when it comes to usability, for sure, L Bellow will not come short and owners are getting what they’ve for.