Everyone has know for a long time now that Nokia will sooner or later, enter the lucrative tablet market, and this was further confirmed by comments made by Nokia Chief Executive Officer Stephen Elop during a press conference held in Sydney, Australia a couple of days back. He was clear about the Finnish company entering the tablet market, most likely with a Windows operating device, though he did not confirm when that would happen.
“It is the case that in the months and years ahead, you will see us broaden out the portfolio, which means pushing to lower and lower price points, in some cases smaller form factors and so forth,” Elop said.
“We haven’t announced tablets at this point, but it is something we are clearly looking at very closely. We are studying very closely the market right now as Microsoft has introduced the Surface tablet, so we are trying to learn from that and understand what the right way to participate would be and at what point in time.”
When asked by reporters which operating system the company would prefer when bringing out a tablet Elop initially inclined towards Windows, however, a Nokia public relations personnel promptly reminded him that a decision had not been made. This prompted the CEO to say, “We would consider any option… It is important to note that the opportunity for companionship is something that any user is looking for. So, when you think about the Lumia 920, running on Windows phone, having a Windows tablet or PC or Xbox is something that will give us the opportunity to have a pretty integrated experience. Our first focus on what we look at is clearly in the Microsoft side.”
Nokia CEO also answered questions regarding reentry of BlackBerry, saying Nokia had better selection of apps, but not making any reference to new BlackBerry hardware itself. He also said that Nokia has not entered the Android smartphone market as it is already too crowded and is primarily dominated by Samsung, with little left for other players like HTC and Motorola.