Cities such as Singapore and Hong Kong, considered as Asia’s technology hubs, whose inhabitants consume the latest and the most amount of tech products, no longer consider Apple’s iPhone has the most happening smartphone and have increasingly started moving on to other brands, says Reuters in a recent report. The publication has labeled this “iPhone fatigue.”
“Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics Co Ltd, eating into Apple’s market share,” reads the post.
The report backs this claim with statistics collected by StatCounter. Back in 2012 Singapore marked the highest concentration of iOS devices relative to population, in the whole world. Fast forward to January 2013, iPhone and iPad’s share has dropped drastically to 50 percent from 72 percent in January 2012. In comparison, Android devices have moved up from 20 percent to 43 percent during the same time period.
Similarly, in Hong Kong iOS devices now amount to 30 percent compared to 45 percent last year. Meanwhile, Android rules with nearly two-thirds share.
There is no denying that Apple has been steadily losing its dominance over the smartphone market over the last year or so, but this is a trend that is not unique to Asian metropolises like Singapore and Hong Kong. Even in the United States a lot more people are buying Android smartphones than iPhones. The global smartphone sales figures released recently is proof enough of Samsung’s growth and Apple’s decline.
Does this mean Apple’s market share will continue to drop until it becomes insignificant compared to Android? Not likely. A new iPhone model with some innovative features is sure to give the iPhone a significant boost and while it might never again see the initial years of total iPhone dominance, it will still likely remain in the second position for quite some time.