A recent poll conducted by BGR News shows that out of over 2,000 voters, 35% want a new iPhone in blue, pink or yellow; 24% of respondents said that they want to see what color options will be available before investing their money into the product. While I own an iPhone 4S and appreciate its craftsmanship, I do like the idea of multiple color options. In particular, I would like to have either a yellow or orange iPhone, something with a bright color that would make my iPhone stand out from other customers’ iPhones. My cousin who is in love with his iPhone 4S wants a color that is made only for him. I highly doubt Apple will grant such a request, but it shows that Apple customers do crave variety – and, up to now, Apple has failed in this regard.
While the BGR News poll shows that customers want additional colors (and not have to purchase cases to provide color variety for their iPhones), it did not point out one thing: what about the multiple screen options rumored to come with the next iPhone selection? Maybe it was not the intent of BGR to concern itself or the voters with questions about screen options, but it’s a huge deal for Android owners who may decide to leave Android for Apple and its iconic iPhone. There are many Android users who have left Android for iOS, but they miss the variety of choices that Android provided them. In other words, “You can take the consumer out of Android, but you can’t take Android out of the consumer.” Apple may have a better sound quality in its devices and better-functioning devices for some former Android customers, but the Android customizations, color options, and screen sizes are still features of Android phones that former Android customers miss. When stacked up to Android devices, the iPhone falls short in the category of screen size. Black and white iPhone color offerings, though expected and boring, would actually be easy to handle if Apple offered varying screen sizes to go along with them. What about the screen size?
Even with the changes to color options and screen sizes, however, the customizations will not be enough. Why? Because the Google Android OS runs sophisticated software that allows its users to do all sorts of things one cannot do on an iPhone. I recently convinced a tech writer to stay with Android, along with several others who agreed with me. Some of the commenters argued that Taylor Soper, writer over at Geekwire, should go with a Windows phone. Sadly enough, only 2.6% of the smartphone market belongs to Microsoft’s Windows phone.
With the iPhone, you’re getting a basic touchscreen—nothing more. This may work for consumers who just want a touchscreen smartphone to do the basic (yet extraordinary) things that touchscreen smartphones can do. At the same time, however, tech writers and experts will always dabble into Android because, aside from the normal specs such as battery life, sound quality, and capacitive touch screen, Google offers a software experience that iOS can only run behind. The Maps fiasco shows that Google’s earned the right to provide the best mapping experience available. With over $200 billion in the bank, Apple has yet to spend its cash on its mapping application before releasing it to the public. Aside from the maps, Google’s Android OS offers cool, neat technologies and tricks that you can do to impress others.
My Samsung Galaxy S3 provides AP and Reuters news as well as Facebook feeds and status updates from my lock screen. Will an Apple iPhone ever do this? Probably not. To do so, Apple must release its admin privileges and grant more control to users over their iPhones. Unfortunately, Apple has its clutches gripping iOS so tightly that it does not see how much better its OS could be if it gave more privileges to its consumers. That, above all, is why screen and color options will never be enough.