As the launch of the BlackBerry 10 operating system and BB10 smartphones near Research In Motion has made extensive, but necessary changes to the BlackBerry World. RIM’s online store has been totally revamped to suit BB10 and the upcoming BB smartphones, ready to welcome its new customers with an extensive range of multimedia content, which will include latest music, movies and even TV shows, from many top media houses, music labels and TV broadcasters.
RIM says that movies will hit the Blackberry World the very same day they are released on DVDs. Meanwhile, TV shows will be available to watch the very next they are aired. BlackBerry owners will even get to enjoy DRM free music.
Initially, the music section of BlackBerry World will be available in 18 countries, this includes Canada, USA, UK, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore. The video download and rental section on the other hand, will in the beginning, only be available in the USA, Canada and the UK.
Content from the following studios, broadcasters and music labels would be offered in BlackBerry World:
Movies: “20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros.”
TV Shows: “ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.”
Music:”4AD Records, Domino Recording Company, finetunes, Matador Records, [PIAS] Entertainment Group, Rough Trade Records, Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution.“
“Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are,” said Frank Boulben, Chief Marketing Officer at Research In Motion. “RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want.”