Apple is not one to acknowledge its mistakes all that much, although the Maps fiasco was a different story. Even with Tim Cook’s apology, iOS head Scott Forstall was fired from Apple over the maps issue. Since he was the one in charge of iOS6, the Maps fiasco was mainly his fault. Since he was the guy in charge, the one getting the big bucks, he was the one responsible for its failure. Along with the pay comes the pain.
There have been other mistakes made by Cupertino since the Maps incident, among them a WiFi bug that found its way into Verizon Wireless iPhone 5s. Apple had to send an update to fix the WiFi bug, since customers were getting overcharged for their data use thanks to the software glitch pushing their data usage amounts over the limit. Apple, yet and still, never apologized for this error. Instead, it promised that an iOS6.0.1 update would fix the problems and sent the update on time. New Year’s Day 2013 came at 12:01am, immediately after New Year’s Eve passed, and many iOS users were hoping to set their alarms for work and life the next day – after a night of celebration. Instead of getting a well-set alarm, however, many found (to their dismay) that their “Do Not Disturb” function continued well past its “ending” time (as supplied by iPhone users). The Do Not Disturb function is one of the over 200 new features offered by iOS6 that allows you to turn off push notifications and keep texts and phone calls from interrupting an important business meeting or class session. Apple indirectly acknowledged the flaw without saying “We are deeply sorry for your alarm troubles,” and told customers that the glitch would be fixed after January 7, 2013. At this point, users have approximately three more days or so before they can expect the alarm glitch to be resolved by Apple. One woman at least, lost her job two years ago, thanks to problems with Apple’s alarm clock application.
The “Do Not Disturb” bug, however, is only one of the major troubles that Apple must apologize for as of late; the other? The in-cell display technology the company used in the production of its latest iPhone, the iPhone 5. While in-cell technology combines both the screen and touch sensors into one panel, it also created problems with regard to capacitive touch – as many users reported the touchscreen’s failure to recognize their touches and would not respond when touched. Apple has decided to use a new technology called touch-on display, created by Chinese company Chimei Innolux. The technology is thin and offers a more durable protection for screen displays than the former in-cell technology. The in-cell displays on iPhone 5s led to production problems, as the number of iPhone 5s needed to keep up with customer demand were simply not available.
While Tim Cook may have let Scott Forstall and other maps employees go from the company, Cupertino is working hard at making its next iteration iPhone better than the iPhone 5. For those of you who want to purchase an iPhone, the next one (with promises of different color and screen size options) will be a much more significant one than that of the iPhone 5.