Beats Electronics, whose premium headphones already have a 56 percent market share over the $100 plus headphone market is now looking to strengthen it further with the introduction of two new products, the “Executive” Premium Headphone and the Beats Pill, an ultra portable wireless speaker with the Beats Audio certification. So called because of its specific design.
“The introduction of the Beats Pill and the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year, “ said Beats By Dr. Dre President & COO, Luke Wood. “These products demonstrate our total commitment to design, technological innovation and premium sound experience.”
Beats By Dr. Dre Beats Pill Wireless Speaker
Beats describes the Pill wireless speaker as the “first product to be fully integrated with the company’s patented Beats Audio algorithm” which “also features exclusive speaker modules to provide the highest quality portable listening experience.”
Weighing just 0.31 kg and measuring 45.72mm high and 190.50mm long, Beats by Dr Dre Pill connects through Bluetooth, but the speaker can be paired either through Bluetooth or via NFC.
Other features include, speakerphone functions, with a built in mic, echo cancellation for call clarity and feedback control, 8 Bluetooth profiles and four speaker system with Beats unique sound profile. The lithium ion battery lasts up to 7 hours on full charge Available for a price of $199, Beats Pill comes in Black, Red and White colors.
Beats By Dr. Dre Executive Headphones
The new Executive is a premium headphone that along with offering the trademark Beats Audio experience, is also a lightweight audio device that is suitable for long use. The Executive is made using aluminum alloy, stainless steel and leather, which gives it a premium look as well as improving comfort. The other major feature of the Executive is the Active Noise Cancellation system. Executive headphones can also be used to make and answer calls, with support for call waiting, call switching and voice command. The $299.95 Beats By Dr. Dre Executive Headphones comes only in one color option.