Apple’s #BeatsMusic will supposedly shut down on the 30th of November, with all subscriptions being canceled on the very same day. This move comes as #AppleMusic becomes more mainstream and Apple looks to avoid redundancy and confusion among the customers. Although subscriptions will be canceled, users will be able to switch over their preferences to Apple Music, a statement said.
“All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more,” a Beats executive said on its support page.
Beats Music was acquired by Apple back in May this year for an estimated $3 billion. The company made its intentions quite clear as it released Apple Music in late June. Having the two co-exist wouldn’t make sense for Apple, so this move was always on the card and it was only a matter of when.
The Apple Music app was recently launched on Android as a Beta, so the company will probably have it ready in time for Beats Music’s exit. The stage is set for Apple Music to go big, so it will be interesting to see how things will pan out in the days to come.
Source: Beats Music
Via: PC World