Canadian carrier Bell fined $1.25 million for posting fake reviews of its app

Bell Canada

Canadian carrier #Bell has been found guilty of posting fake reviews of its own app (MyBell Mobile) on the iTunes App Store. As a result, the telecom giant has been ordered to pay $1.25 million as fines.

The fine was imposed by the Canadian Competition Bureau. It is said that the reviews were also posted for the Virgin My Account app. The carrier claims that this was the working of a couple of overzealous employees, who were also found to have posted fake reviews on Android’s Google Play Store.

Here’s what Bell had to say about the issue – “The postings were the result of an overzealous effort on the part of our service team to highlight the app. It’s certainly not Bell’s practice to encourage employees to rate our products, and we’re sending a clear message out to the team to that effect.”

Clearly, this has put Bell in quite an embarrassing situation and will force them to think twice before employees are directed to take such actions. What do you make of this whole episode? Sound off below.

Source: The Globe and Mail

Via: 9to5Mac