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Nokia Lumia 720 and Lumia 520 Unveiled at MWC

Nokia Lumia 720 and 520Nokia is looking to regain their lost glory in the smartphone business as they unveiled their newest Windows-based Lumia smartphones that will target the entry-level market.

The Finnish mobile phone company unveiled the cheaper editions of their Lumia smartphones – the Nokia Lumia 720 and Nokia Lumia 520 – in the ongoing Mobile World Congress in Barcelona, Spain.

Nokia said that by offering the much-affordable editions of their famous smartphone, consumers will be assured that they will be able to experience Windows-based operating system without sacrificing quality and functionality.

The Lumia 720 will be available at a starting price of 249 Euros and will be released in Hong Kong, Singapore, and Vietnam before the end of the first quarter, while the Lumia 520 will roll out in Hong Kong and Vietnam also in the first quarter for 249 Euros.

Nokia President and CEO Stephen Elop said: “The momentum behind Nokia is gathering pace. The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe. By offering better experiences at a more affordable price we are reinventing the battle for affordable mobile devices, and Nokia has the building blocks to win.”

The detailed specifications of each phone were not yet revealed. But according to initial reports, the Nokia Lumia 720 is packed with a superior camera – with Carl Zeiss optics for the rear-facing camera and HD-quality front-facing camera for a better video calling experience. It will be powered by a 1.0 GHz dual-core Snapdragon S4 processor with 512 MB of RAM and 8GB storage, expandable up to 64GB using a microSD card.

The Nokia Lumia 720 will be bundled with Nokia Music – a service that aims to compete with Apple’s iTunes.

Nokia Executive Vice President for Smart Devices Jo Harlow said: “The Nokia Lumia 720 clearly demonstrates our portfolio strategy. By taking select innovations from our high end products and matching them to the priorities of a given audience, we’re driving these advanced technologies to new price points for an incredible midrange smartphone experience.”

On the other hand, the Nokia Lumia 520 was packed with the same camera technology used in the Lumia 920 smartphone – 5 megapixel camera that could record HD video at 720p 320fps. It will be powered by the same processor and memory/storage features.

Talking about the Lumia 520, Elop said: “The Lumia 520, we believe, delivers the best performance of any smartphone at this price point.”