The new Nokia Music+ Premium is an upgrade of the company’s free-of-charge Mix Radio, which was well-loved by Lumia users mainly because of its unique features and the fact that the application is available for free.
Nokia Vice President for Entertainment Jyrki Rosenberg clarified that the Nokia Mix Radio will remain intact and that the Music+ Premium only serves as an upgrade to give users more options to enjoy.
Rosenberg added: “People love Nokia Mix Radio – in fact, many people are amazed that we can offer it for free. It’s the only smartphone music service out there offering access to millions of songs out of the box without the need to sign up, sign in, or suffer adverts in between enjoying the music.”
Nokia conducted a research and survey among users to know the features that could improve Mix Radio. The results of the research were used as basis in creating the new music subscription service, wherein users can enjoy more features for just $3.99 per month.
Rosenberg said: “Nokia Music is great for discovering new music, and we’ve found that there’s a core of users that want even more of it. This is how Nokia Music+ came about. By introducing features like infinite skips and unlimited downloads, we’re opening the doors for unlimited music discovery at only €3.99 per month. This is for people who care enough about music to pay something for more quality and choice, but don’t want to pay €9.99 monthly.”
The company said that customers can start subscribing to the service in the next few weeks to enjoy unlimited skips from track to track and unlimited downloads, which will allow subscribers to download huge supplies of offline music. The free service only allows users to download up to four mixes of music.