I remember last year before the iPhone 5, when rumors surfaced all over the place regarding the sixth-generation iPhone. In January 2012, the iPhone 5 would be “waterproof” containing Liquipel’s water coating, not to mention the fact that the next iPhone would be named “SJ” in honor of Steve Jobs. These were only two of the tens of rumors that surfaced regarding the soon-to-arrive Apple gadget, but they show that rumors always abound when it comes to Apple presentations. For some reason, Apple rumors get tech writers and audiences hyped about the new products and anxious for the moment when Apple’s VP Phil Schiller takes the stage to reveal the new gadgets. It’s almost like tech lovers everywhere are little kids at Christmas – and Phil Schiller the gadget “Santa Claus.” Almost.
Reading some work from Forbes author Anthony Wing Kosner the other day, it hit me that there is a new iPhone rumor (at least for me) that I had never considered. I wrote some time ago an article titled “I Want More for the IPad 4,” where I revealed my view of Apple’s limited memory storage; to make the iPad better, I said, Apple needed to provide more internal memory storage so that hard-core gamers can download more games without having to purchase a new device. Of course, Apple always wants its customers to download more apps and purchase more games, but the company should still try to give its customers the best of the iDevice experience. Selling your devices at 64GB without an SD card slot is a lot to ask of customers in these hard, financial times. In recent days, however, a French tech blogger by the name of Steve Hemmerstoffer suggests that the new iPhone will come with 128GB of internal memory storage. Anthony Wing Kosner:
“Hemmerstoffer also suggests that Apple could ratchet up the internal storage capacity in the next iPhone to 128GB. This could go hane [sic] in hand with attempts to get active users to make more use of Apple’s iCloud web services, an important growth area for the company. More data on the device is more data to sync in the cloud which would result in higher fees for iCloud usage” (Anthony Wing Kosner, Apple Predictions 2013: iPhone, iPhone Mini and an Eco-Idea. Forbes. January 12, 2013. Underline mine).
Kosner is right here; few users have utilized Apple’s iCloud storage because of its additional cost. Apple’s so-called 5GB of free cloud storage is nothing more than 5GB of storage you already paid for; in short, Apple doesn’t give free cloud storage, but takes away some of your paid cloud storage and claims it’s free – all at the same time. Even if this is the case, however, customers do not want to handle the costs after purchasing the iPhone, paying a carrier for monthly phone service, downloading apps, buying a protective case, and other phone accessories. However, adding more internal memory storage would allow users to download more apps (and purchase them), such as music, games, videos, and utility apps from the App Store.
Not only would the move increase the company profits (and that is never a bad thing for Apple), the production of a 128GB device would also serve as the large model iPhone, while the old tried-and-true 64GB could serve as the highest of the low-end model iPhone. Thus, the iPhone Mini could come in 16GB, 32GB, and 64GB flavors, while the iPhone Major (the new large iPhone) could come in 32GB, 64GB, and 128GB flavors. Microsoft has done this with its new Surface tablet, distinguishing between the Surface RT (32GB and 64GB) and Surface Pro versions (64GB and 128GB).
Providing 128GB of internal memory storage in the new iPhone will cause Apple to lose profits that it once reaped from forcing customers to purchase new iPhones (or iPads, for that matter) when running out of storage. At the same time, however, Apple took a chance on the iPad Mini – and it has been the wrestling champion between itself and the larger, original iPad since it debuted just four months ago. Apple may be willing to take such a chance if it means pulling customers away from Samsung Electronics and the Android OS back to its loving arms.