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Samsung Dethrones Nokia as Top Mobile Phone Brand in 2012

Samsung, top mobile phone brandFor the first time in 14 years, Nokia will not finish on top of the mobile phone business annual report after Samsung overtook the Finnish company as top mobile brand in 2012.

According to a survey conducted by research firm IHS iSuppli, Samsung tallied 29 percent of worldwide shipment from 24 percent last year, while Nokia’s share plummeted to 24 percent from 30 percent in 2011.

IHS senior analyst Wayne Lam said: “The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone. Smartphones represent the fastest-growing segment of the cellphone market and will account for nearly half of all wireless handset shipments for all of 2012.”

“Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector.”

The research firm credited Samsung’s success to the South Korean company’s effort to produce smartphones that would meet the demands of consumers in all types of market, from low-end to high-end.

This year’s results were also hugely affected by Nokia decision to shift their focus from producing smartphones to producing Windows-based mobile devices. The research also revealed that sales of Nokia’s Symbian-based phone dropped significantly, while their Windows-based handsets are doing well in the market.

Samsung, who will finish on top on a yearly-basis mobile phone sales report for the first time, also increased their lead over Apple after being adjudged as the top producer of smartphones this year. From 20 percent last year, Samsung’s worldwide market share now stands at 28 percent, while Apple had a slight increase from 19 to 20 percent.

Aside from Nokia, Taiwan-based HTC and Blackberry-maker Research In Motion also struggled in the smartphone market this year. RIM’s market share slipped from 11 percent last year to five percent this year mainly because of their failure to create new versions of their operating system, which prompted former Blackberry users to shift to iOS or Android-powered devices.

The HIS report also projected that smartphones mobile-phone market shares will jump to 56 percent next year.