The Finnish mobile phone company giant announced that they decided to link with the Bratislava Symphony Orchestra to compose a set of classical music ringtones, which were the most popular ringtones based on their recent study.
Nokia composed the ringtones through their sound designers, which was later recorded by the 55-piece orchestra – ringtones that are now available on the Nokia Lumia 920 and Nokia Lumia 820 and will be later available to new smartphones as well.
Nokia sound designer Aleksi Eeben said: “The 25 original pieces, called ‘miniatures’ were composed by five Nokia Design in-house sound designers. We started exploring the idea through contemporary classical and film music; However, the final result was original pieces that are distinctively ring tones: they are short, and they all have a functional sounds element.”
Aside from hiring an orchestra, Nokia also linked with audio production company Epic Sound to compose and arrange the classical ringtones.
Epic Sound’s Asbjoern Andersen said: “Nokia has one of the most recognizable brand sounds in the world and has done lots of pioneering work to innovate and evolve sound on mobile phones. And I think bringing in a living, breathing orchestra really takes this to the next level.”
Nokia creates ringtones using a synthesizer, but Andersen said that the company decided to bring the quality a notch higher to produce a unique and organic sound that can’t be seen on other smartphones.
Andersen said: “There’s a lot of thought, effort and new ideas put into the devices – not only in terms of the hardware, but also in the overall user experience and design of the products.”
“The Nokia mobile sounds are heard around a billion times a day, so a lot of work is put into ensuring that they would stand repeated listening in a lot of different environments and to give the products a unique, organic sound you don’t normally hear on mobile devices.”