Carrier Branding: T-Mobile Drops Pebble Blue Galaxy S3 for Titanium Gray

Titanium Gray Samsung Galaxy S3

Phone carriers often choose to purchase or drop smartphones from their phone selection, but they rarely drop one phone color for another. Usually, each smartphone comes in a variety of colors, and phone carriers offer all colors of a specific phone so that they can appeal to customers who prefer different colors. An array of colors for each smartphone is all part of appealing to how many customers choose a specific color as a sign of personal expression. T-Mobile, however, decided to be true to its branding colors and go for Titanium Gray.

Why would T-Mobile select the color Titanium Gray for its new Galaxy S3 smartphone? And why would the carrier replace its Pebble Blue lineup? T-Mobile’s reason behind its latest action is unknown. However, it seems fair to assume that the carrier may want to spruce up its smartphone color offerings somewhat. The Samsung Galaxy S3 is one of the hottest-selling smartphones on the market at this time, and T-Mobile wants to refresh its line of Galaxy phones to keep customers purchasing the phone, time and time again. However, the carrier could have chosen Titanium Gray because it matches one of the colors of the carrier logo. Whenever you see “T-Mobile” on television, you always see a woman dressed in pink and black (with some shade of gray nearby); perhaps the carrier wanted to select a color that reflected its own logo – provide its own “branding color” so that its customers can have a genuine, T-Mobile experience.

While the carrier will start selling Titanium Gray Galaxy S3s in 2013, it must sell all of its 16GB Pebble Blue models before it starts selling the Titanium Gray models, according to a letter sent to T-Mobile managers via the administration. Thus, the carrier has started offering excellent discounts for users who have wanted a Galaxy S3 all year but for one reason or another could not afford it. Now is your chance. From now until December 31, you can purchase a Samsung Galaxy S3 with T-Mobile phone service for a down payment of $99.99. After making the initial payment, you would pay an additional $20 a month (and your phone service bill) in order to eventually pay off the price of the entire phone. You would have to have 20 months of $20 a month for the phone in order to finish paying off the full price of the Galaxy S3.

To clarify, the 32GB Pebble Blue models will remain in stock; only the Pebble Blue 16GB models will be replaced with the 16GB Titanium Gray models. Sales of the new 16GB Titanium Gray Galaxy S3s will start January 4, 2013, with most T-Mobile stores selling the new model color no later than January 9, 2013. T-Mobile also carries some other awesome smartphones that are part of its “Zero-Down” payment plan, such as the Galaxy Note, Blackberry Bold 9900 4G, Nexus 4, HTC Windows Phone 8X, Nokia Lumia 810, HTC One S, Galaxy S2, Samsung Galaxy S Blaze 4G, and others.