Microsoft Testing Its Own Smartphone, Reports WSJ

While Android smartphones and Apple’s iPhone surge ahead in today’s smartphone driven world, Microsoft, the software giant lags behind by a huge margin, with its Windows Phone platform. The company Microsoft particularly wants to better is Apple. The iOS driven iPhones and iPads are the single most popular device models in the world and the Redmond company took its first major step against Apple by launching the Surface tablets to challenge the iPad.

For a company whose bread and butter comes solely from selling software, this move was considered bold by many but its own OEM partners such as Acer condemned the move, calling it unfair on them. Never the less, Microsoft went ahead and officially launched the Surface RT tablet on October 25. While the Surface RT is aimed at numbing Apple’s dominance in the tablet market, its primary business, the iPhone still bothers Microsoft. While speculations about a Microsoft smartphone arose around the time of the initial announcement of the Surface tablet no further claims were made and the matter was forgotten. Now, a report by Wall Street Journal states that the software company is indeed in the midst of developing a smartphone.

The Journal, citing industry sources, says that Microsoft is working in conjunction with its Asian parts suppliers in developing a smartphone.

“Officials at some of Microsoft’s parts suppliers, who declined to be named, said the Redmond, Wash.-based company is testing a smartphone design but isn’t sure if a product will go into mass production.”

A Journal source revealed that at present the display of the smartphone is being tested and that it measures somewhere between 4 and 5 inches. However, the unnamed sources have said they are not sure whether the smartphone would go into production or not.

Microsoft CEO Steve Ballmer had this to say when Wall Street Journal interviewed him on Monday regarding the news.

“We’re quite happy this holiday going to market hard with Nokia, Samsung and HTC,” said Mr. Ballmer, “Whether we had a plan to do something different or we didn’t have a plan I wouldn’t comment in any dimension.”


Source: Wall Street Journal