The new Nokia Lumia 920 and Lumia 820 have become the first mainstream smartphones to come with wireless charging features as standard. Nokia is betting big on this new and exclusive feature and in a bid to make Lumia Qi wireless charging smartphones even more popular, it has partnered up with a popular cafe chain and an international airline to allow Lumia owners to use wireless charging facilities at these places.
First is the popular U.S. cafe chain, The Coffee Bean Tea Leaf. This cafe chain is the oldest and largest privately-held specialty coffee and tea retailer in the U.S. and has over 850 stores in 24 countries. The Coffee Bean Tea Leaf cafes are also found in 40 major international airports across the globe, including Los Angeles International Airport (LAX), McCarran International Airport in Las Vegas, Changi Airport in Singapore, and New Delhi Indira Gandhi International Airport.
Nokia will provide these cafe outlets with wireless charging devices and the facility can be used by Lumia 920 and 820 device users. But currently, the service is only available in the U.S.
“With Nokia wireless charging access points located in its chain of coffee houses, The Coffee Bean & Tea Leaf® can provide technology that will offer total convenience and simplicity to its consumers,” said Jo Harlow, executive vice president, Smart Devices, Nokia. “The partnership highlights Nokia’s commitment to making wireless charging as ubiquitous as Wi-Fi is today.”
The partnership extends further, with The Coffee Bean Tea Leaf brand offering their own app for all Nokia Lumia Windows smartphones. This app will come with features like social media feeds, store locator, store amenities, contact information, seasonal beverage selections, gifts, charitable initiatives and a lot more.
“With the large number of customers that pass through each The Coffee Bean & Tea Leaf® cafe daily, many use it as a place to work, rest and play. Wireless charging provides a convenient way for consumers to recharge their phone while relaxing with a coffee, so that they can leave their house and use their phone freely without worrying about running low on battery,” says Bob Kaufman, Vice President of Business Development at The Coffee Bean & Tea Leaf®.
Nokia has also formed a partnership with Virgin Atlantic. Nokia wireless charging plates will be available at Virgin Atlantic’s London Heathrow Clubhouse for its passengers. The service will begin later this year and will be extended to Virgin Atlantic’s JFK Clubhouse some time later.
“Virgin Atlantic is putting passengers first by removing a major anxiety, particularly for business travellers – how to keep their phone charged throughout a long day,” said Jo Harlow, Executive Vice President, Smart Devices, Nokia. “The Virgin deal is a first step in our plan to make wireless charging as ubiquitous as Wi-Fi is today.”